ONYX Hospitality Group Outlines 2025 Growth Strategy, Focuses on ASEAN Leadership and REIT Launch

Brickinfo News Agency – ONYX Hospitality Group has unveiled its strategic growth plan for 2025, aiming to strengthen its position as a leading hospitality management company in Southeast Asia. The strategy emphasizes expanding its portfolio of hotels and serviced apartments, launching new projects both domestically and internationally, and reinforcing its core brands, Amari and OZO. A significant development in this strategy is the recent submission of a filing to establish a Real Estate Investment Trust (REIT) under the designation ONYXRT, which will cover properties under the Amari and OZO brands.

Mr. Yuthachai Charanachitta, Chief Executive Officer (CEO) of ONYX Hospitality Group, noted that the company manages a portfolio of brands, including Amari, OZO, Shama, and Oriental Residence. These brands collectively operate 42 projects with over 7,700 rooms across Thailand, Malaysia, China, Hong Kong, Bangladesh, Sri Lanka, and Lao PDR. He highlighted 2024 as a strong period for the company, driven by the recovery of the tourism sector, leading to increased occupancy rates. “Most notably, the ‘Amari’ and ‘OZO’ brands showed outstanding occupancy rates, leading to excellent business performance for the Company, with revenue of over 8,700 million baht and a gross operating profit (GOP) of over 3,400 million baht,” Mr. Yuthachai stated.

For 2025, ONYX Hospitality Group anticipates continued growth through portfolio expansion. Recent openings include Amari Colombo in Sri Lanka (December 2024), Amari Vientiane in Lao PDR (March 2025), Amari Bangsaen in Chonburi Province (June 2025), and OZO Medini in Malaysia. These additions contribute to the company’s goal of managing over 50 hotels and lodgings by 2025, with an aim to reach 70 hotels by 2028. The Amari brand, positioned as upper-upscale, caters to both business and leisure travelers with services ranging from City MICE to Urban Resort and Resort concepts. The OZO brand, an upper-middle scale offering, focuses on “Unpack. Good. Vibes.” and caters to new-generation travelers with emphasis on quality sleep, connectivity, and local exploration.

Dr. Natkawin Jiamchoatpatanakul, Managing Director of ONYX Hospitality REIT Management Company Limited, confirmed the submission of a filing form and application for approval to offer for sale units of the ONYX Leasehold Real Estate Investment Trust (ONYXRT) to the Securities and Exchange Commission (SEC). The REIT aims to invest in high-potential hotels under ONYX Hospitality Group. The initial assets for ONYXRT are Amari Bangkok, Amari Pattaya, OZO Pattaya, and OZO Phuket.

Dr. Natkawin emphasized the selection of properties in popular locations, stating, “ONYXRT stands out from other hotel REITs due to our selection of high-quality properties in popular locations for both Thai and international visitors from all the properties managed by ONYX Hospitality Group, which has garnered over 50 years of experience in the hotel industry.” He added that the REIT‘s diversified investments across multiple properties, locations, and brands aim to ensure consistent long-term returns and future expansion opportunities.