Bentley and Boodles Expand Partnership with New Bespoke Mulliner Design Specifications

Brickinfo News Agency – Bentley Motors and renowned British jeweler Boodles have officially entered the second phase of their collaboration, introducing two new bespoke design specifications now available across the entire Bentley model range. Following the success of a one-off Continental GTC created in 2024, the partnership has transitioned into a broader offering, allowing customers to configure their vehicles with signature Boodles elements through Mulliner, Bentley’s in-house bespoke division. The new specifications, categorized as “Standard” and “Dark,” integrate the jeweler’s aesthetic into the automotive cabin through high-end materials and precision craftsmanship.

The collaboration focuses on bringing Boodles’ distinctive design language to Bentley interiors, featuring the “Be Boodles” diamond motif and a bespoke diamond-encrusted center console. The “Standard” specification utilizes a calming palette of Gravity Grey and Linen hides paired with Autumn Stone veneers, while the “Dark” version offers a more intense aesthetic with Satin Anthracite exteriors and Beluga interiors. These designs draw inspiration from the materials used in fine jewelry, such as platinum and 18-carat white gold, reflected in the silver and chrome embroidery and piping found within the darker theme.

Both brands emphasize their shared heritage in the North of England, with Boodles’ Liverpool roots located just 30 miles from Bentley’s factory in Crewe. This geographical and cultural proximity has fueled a mutual focus on British craftsmanship. The first vehicle to showcase this new phase is a Bentayga EWB Azure in the Standard specification, which serves as a demonstrator for the level of detail customers can expect for deliveries scheduled throughout 2026.

Nicola Brown, Head of Marketing for Bentley EMEA, highlighted the synergy between the two companies, stating: “Bentley’s British roots remain central to who we are, including our commitment to celebrating fellow master craftspeople here in the UK. Both Boodles and Bentley share a devotion to creating timeless luxury through meticulous attention to detail, whether in the hand-stitched interiors of a Bentley or the precision cut gemstones in a Boodles jewellery piece.”

Echoing this sentiment, Honour Wainwright, Director of Marketing and sixth-generation Boodles family member, noted the evolution of the project. “The next chapter of our collaboration with Bentley feels like a very natural progression. Bringing the Boodles design language into Bentley’s world once again has been an incredibly rewarding process, and we’re delighted to see it evolve into something customers can now make their own,” Wainwright said.

The new specifications include functional and aesthetic upgrades such as self-levelling wheel badges, Powder Pink pinstripes on mirror caps, and mood lighting designed to complement the jewelry-inspired motifs. These options are now available for order via local Bentley retailers, marking a significant step in Bentley’s strategy to offer highly personalized, co-branded luxury experiences to its global clientele.