InnovestX Drives Financial Literacy for Thai Youth to Secure Long-Term Economic Future

Brickinfo News Agency – InnovestX Securities, the investment arm of the SCBX Group, has launched a nationwide initiative to bridge the financial literacy gap among Thai university students. By partnering with major educational institutions, the firm is shifting the narrative of investing from mere profit-seeking to a fundamental life skill for Gen Z, aiming to establish a foundation for long-term financial security through early education and practical workshops.

The company has recently expanded its reach across Bangkok and regional provinces through various student-led programs. These collaborations include the CUVI x InnovestX Bootcamp with Chulalongkorn University’s Value Investor Club, the Intania Case Competition organized by the Faculty of Engineering at Chulalongkorn, and the KIC Investment Talk 2026 at Kasetsart University. Beyond the capital, the initiative reached the School of Business Administration at Mae Fah Luang University and the Faculty of Medicine at Khon Kaen University, providing students with direct access to investment experts and hands-on business simulations.

Ms. Akarn Punyakumleard, Chief Executive Officer of InnovestX Securities Co., Ltd., emphasized that the growing interest in finance among the younger generation is a positive indicator for the national economy. She noted that starting early allows individuals to leverage time as a critical factor for growth.

“Today, younger generations, particularly Gen Z, are increasingly interested in investing and are beginning to view finance as an integral part of life planning from an early stage. At InnovestX, we believe investing is not just about returns, but a vital life skill. Starting early creates long-term advantages, as time is a key factor in enabling investments to grow effectively,” said Ms. Akarn Punyakumleard.

As part of the SCBX Group, InnovestX is positioning itself as a strategic partner for Thai investors rather than just a service provider. The firm is focusing on developing digital tools and educational platforms that simplify the entry into capital markets. By providing comprehensive market insights and analysis, the agency aims to make investing a standard component of life planning for students across all disciplines, from engineering to medicine.

The ongoing support for financial literacy is expected to continue as a core strategy for the firm. By expanding access to investment opportunities and professional knowledge nationwide, InnovestX intends to empower the next generation of Thais to design their own financial futures with confidence, ultimately contributing to a more stable and sustainable economy in Thailand.