KASIKORN X Launches MeowDoo Feature on MeowJot App Using Financial Fortune-Telling Concepts

Brickinfo News Agency – KASIKORN X Co., Ltd. (KX), a subsidiary of KASIKORN Business-Technology Group (KBTG), has officially introduced a new feature called “MeowDoo” on its automated expense-tracking application, MeowJot. The feature utilizes data analytics to transform income and expense data into monthly summaries presented through a financial fortune-telling concept. Designed to make personal finance more engaging, the tool aims to help Thai users understand their spending behavior and foster better financial discipline.

Mr. Chetaphan Siridanupath, KBTG Managing Director, stated that building financial discipline in the digital era requires both data and experience design that genuinely connect with users. He explained that the MeowDoo feature was developed to help users better understand their spending habits by analyzing data and presenting it as a clear overview. According to Siridanupath, the information is delivered in the form of a monthly financial fortune-telling experience familiar to Thai users who enjoy astrology, making personal finance more accessible and encouraging continuous monitoring of financial behavior.

The newly launched feature delivers monthly financial reports by providing users with three specific cards that reflect spending patterns, accompanied by explanatory text and visual summary charts. Additionally, a crystal ball function estimates potential financial scenarios for the upcoming month by linking user insights with key dates and events, such as public holidays and festivals, to assist in financial planning.

The development of MeowDoo stems from consumer insights indicating that while many individuals possess detailed expense data, they often lack the tools to interpret it practically. By adopting an interactive monthly report format, the platform intends to help users visualize their overall financial habits and increase regular engagement with the application.

Currently, the MeowJot app serves over 600,000 users, operating as an automated expense-tracking application that aggregates, analyzes, and categorizes financial transactions. The platform supports e-slips from 20 major financial and banking institutions in Thailand and offers comprehensive credit card transaction logging. KX plans to develop further features to expand its utility for modern consumers.