AIS Secures Six Regional and Global Awards for E-Waste Campaign Linking Environmental Impact to Thai Food

Brickinfo News Agency – Advanced Info Service Public Company Limited (AIS) received six awards across five regional and international competitions in 2026 for its environmental campaign titled “Countdown to the Taste of Tomorrow,” developed under the ongoing “Thais Say No to E-Waste” program.

The campaign illustrates potential risks to Thailand’s food chain if electronic waste (e-waste) is improperly handled, presenting conceptual impacts on soil, water, and traditional dishes including Tom Yum Goong, Pad Thai, Tom Kha Gai, and Som Tam. AIS reported that the initiative aims to increase public participation in safe disposal and certified recycling processes through partnerships with more than 280 organizations.

According to Saichon Submakudom, Chief Corporate Communication Officer of AIS, rapid technological development necessitates responsible end-of-life device management. She stated that using familiar dietary references helped communicate environmental challenges directly to consumers, encouraging sustainable disposal habits.

The awards won by the campaign in 2026 comprise:

• Marketing Excellence Awards 2026: Gold Award for Excellence in Communications / Public Relations.
• Content Marketing Awards Asia Pacific 2026: Gold Award for Best CSR / Social Impact Content Campaign.
• Creativepool Annual 2026: Silver Award in the Social Good category.
• Advertising Awards Asia Pacific 2026: Silver Award for Best Social Cause Advertising Campaign.
• The AdForum PHNX Awards 2026: Two Bronze Awards in the Public Relations and Environmental categories.