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TrueVisions Group Appoints Birathon Kasemsri Na Ayudhaya as Chief Executive Officer

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ทรูวิชั่นส์ กรุ๊ป ประกาศแต่งตั้ง พีรธน เกษมศรี ณ อยุธยา ดำรงตำแหน่งหัวหน้าคณะผู้บริหาร คุมงานคอนเทนต์ มีเดีย และ OTT ทั้งเครือ มีผล 1 พฤศจิกายน 2569

Brickinfo News Agency – TrueVisions Group has appointed Birathon Kasemsri Na Ayudhaya as its new Chief Executive Officer, effective 1 November 2026. Birathon takes on the role alongside his current position as Chief Content and Media Officer at True Corporation Plc.

Under this leadership structure, Birathon oversees all business units and operational functions across TrueVisions Group. His scope of responsibility includes key broadcasting and media assets such as TrueVisions Pay TV, TrueVisions NOW, True4U, Thai News Network (TNN), TrueCJ Creations, SM True, and Bangkok United FC. Additionally, he manages group-wide operations covering content acquisition, programming, commercial operations, media solutions, sales, content marketing, and OTT platform development.

Mr. Birathon’s extensive expertise in content and media strategy, in managing and maximizing the value of international content rights, and in building strategic partnerships with leading global organizations will further strengthen TrueVisions Group’s capabilities to deliver world-class content experiences, premium entertainment, and a comprehensive range of high-quality content tailored to the diverse needs and lifestyles of today’s consumers. This new structure will further strengthen TrueVisions Group’s position as a leader in the integrated content and media business, driving value creation and sustainable growth.