NBA and AIS Partner to Bring Basketball Content MULTIYEAR COLLABORATION TO DELIVER GAMES IN THAILAND

Brickinfo News Agency – The National Basketball Association (NBA) has announced a new multiyear agreement with Advanced Info Service (AIS), a prominent digital service provider in Thailand. The partnership will make select NBA games and programming available to Thai fans through the AIS PLAY streaming platform, with coverage beginning in the 2025-26 season.

The collaboration, executed with MIMO Tech, an AIS subsidiary, will introduce a dedicated sports channel on AIS PLAY. This channel will give subscribers access to a range of content, including select regular-season games, playoff and Conference Finals games, NBA All-Star, and the NBA Draft. Starting with the 2026-27 season, AIS PLAY will also broadcast the NBA Finals on a rotational basis every other year.

AIS customers can access the new content by subscribing to AIS PLAY and downloading the application from the App Store and Google Play on their smartphones, tablets, and smart TVs. Further details about subscription plans are available through AIS PLAY’s official communication channels.

Pratthana Leelapanang, Deputy Chief Executive Officer and Chief Operating Officer at AIS, stated that the partnership is a “significant milestone” that enhances the company’s sports and entertainment offerings. “This collaboration not only enriches the global content offering on AIS PLAY but also allows Thai basketball fans to enjoy the NBA experience more closely and consistently,” Leelapanang said. He also noted that with the support of the company’s high-quality networks, they “aim to grow the NBA fanbase in Thailand and help drive the sport’s development in the country.”

Wayne Chang, NBA Asia Managing Director, echoed these sentiments, highlighting AIS’s commitment to expanding the sport in the region. “We look forward to leveraging AIS’ expansive network to broaden the reach of our games and deepen Thai fans’ connections with their favorite NBA teams and players,” Chang said. The agreement signifies a strategic effort by both organizations to increase the accessibility and popularity of basketball in the Thai market.