Thai Tech Giant True Corporation Unveils AI-Driven Retail Strategy at NVIDIA GTC 2026

Brickinfo News Agency – True Corporation, a leading Thai telecom-tech firm, recently demonstrated the integration of artificial intelligence in retail operations at the NVIDIA GTC 2026 conference in San Jose, California. The presentation focused on transitioning from technology adoption to creating scalable digital solutions designed to improve return on investment (ROI) across extensive store networks.

Ekaraj Panjavinin, Head of Research and Innovation at True Corporation Plc., delivered a keynote session titled “Reimagining Store Operations at Scale to Accelerate ROI.” The session detailed how the company is leveraging AI to transform traditional retail environments into data-driven ecosystems. This shift aims to enhance operational efficiency through real-time analytics and automated processes.

During the global event, Panjavinin emphasized the significance of this technological shift for the country’s digital landscape. “This is not just about technology deployment. This is about re-imagining how businesses operate at scale — and proving that Thailand can lead innovation, not just follow it,” he stated.

The operational strategy highlighted by True Corporation includes the use of AI-powered store intelligence to track customer behavior and footfall in real-time. This data is utilized for smart merchandising and shelf optimization, ensuring that store layouts respond directly to consumer patterns. Furthermore, the system integrates telecom and retail data to support centralized decision-making while allowing for localized execution.

Beyond customer analytics, the initiative focuses on workforce productivity by utilizing AI-assisted staff allocation and task management. By automating repetitive operational tasks, the company aims to reduce overhead costs and enhance the effectiveness of on-site personnel. These optimizations are part of a broader goal to achieve measurable business impact and faster ROI through scalable deployment.

True Corporation’s participation in the NVIDIA GTC event serves as a showcase for Thai digital talent and the country’s potential as a regional hub for AI innovation. The company indicated its intention to continue its transition toward becoming an “AI-First Telco-Tech Company,” placing artificial intelligence at the core of its enterprise growth and customer experience strategies.