True Corporation Partners with Thailand Sustainable Islands Network for 30+ Islands Clean-Up Initiative

Brickinfo News Agency – True Corporation has collaborated with the Thailand Sustainable Islands Network to launch the 30+ Islands Clean-Up: So Cool Mission 2026 on World Ocean Day, addressing both general and electronic waste across multiple coastal destinations, with Koh Samui acting as the pilot site.

The initiative expands the E-Waste TinkTookTee DTorJai program into island communities to tackle the environmental risks of improperly discarded electronics. Under this project, residents can discard electronic waste at designated collection points, utilizing the True App to locate drop-off points and receive rewards through a “Drop for Reward” system. True stated that the collected electronics will be processed through a systematic recycling workflow to fulfill its Zero E-Waste to Landfill commitment, supporting a circular economy.

Oliver Kittipong Veeratecha, Chief Brand and Communications Officer of True Corporation Public Company Limited, stated that the company aims to protect marine environments by linking volunteer networks and local businesses. “In addition to addressing general waste that affects the marine environment, True also places great importance on raising awareness of electronic waste, or E-Waste, a silent environmental threat that many people may overlook,” Oliver said. “When improperly disposed of, E-Waste can release toxic substances and heavy metals into waterways and marine ecosystems, causing long-term environmental damage.”

To handle communication and coordination across the islands, True is utilizing its 5G network and artificial intelligence (AI) infrastructure. The company employs AI to monitor network quality continuously and manage energy efficiency at base stations by automatically adjusting operations based on real-time data demand. True has also deployed solar energy systems at its network sites to reduce operational energy consumption.

Aut Arunrattanapong, Head of Regional Management (South) of True Corporation Public Company Limited, explained that islands like Koh Samui, Koh Phangan, and Koh Tao experience significant surges in data traffic during peak tourism periods. “During these periods, restaurants, cafés, hotels, tourism operators, visitors and the growing workation community generate significantly higher data traffic through social media engagement, video streaming, real-time content sharing, online meetings, digital payments and a wide range of digital services,” Aut said, noting that True uses AI to analyze usage patterns and optimize performance for these localized trends.

The cleanup operations serve as a prelude to the Thailand Sustainable Island Tourism Symposium 2026, which is scheduled to run from June 11–13 on Koh Samui to advance national sustainable tourism policies. True also noted its ongoing inclusion in global sustainability indices, having been ranked among the Top 1% of sustainable companies in the telecommunications industry by S&P Global for consecutive years.