True Corporation Reveals New Year 2026 Insights: ICONSIAM Data Surges 300% During Mark Tuan Performance as China and Austria Lead Visitor Arrivals

Brickinfo News Agency – True Corporation has released network usage statistics for the New Year 2026 celebrations, highlighting a significant spike in digital activity centered around the “Amazing Thailand Countdown 2026.” Data indicates that mobile data usage at ICONSIAM surged by approximately 300% compared to regular festival periods in December 2025. This dramatic increase coincides with the venue’s status as a global countdown destination, featuring a performance by international artist Mark Tuan and a live broadcast via CNN, which drew substantial crowds to the Chao Phraya Riverfront.

Regarding international tourism, mobility data from TrueMove H and dtac networks revealed distinct visitor trends during the final week of the year. The top five international markets entering Thailand via TrueMove H were China, Malaysia, Russia, the United States, and India. Conversely, dtac data identified Austria, China, the United States, Russia, and Sweden as the leading inbound markets. These visitors primarily traveled across Bangkok and major provincial tourist hubs, maintaining strong momentum for the country’s tourism sector. Southern provinces saw notable growth in foreign interest, with Surat Thani recording an 80% increase and Satun jumping by approximately 115%, driven by island tourism and cultural attractions.

Mr. Khurrum Ashfaque, Chief Network Officer of True Corporation Plc., stated, “True Corporation elevated mobile network and internet performance to operate at full efficiency throughout the festive season and on New Year’s Eve as Thailand welcomed the Year of the Horse 2026. We carried out precise network planning based on Mobility Data analytics and user behavior around countdown venues nationwide. This enabled targeted reinforcement of 5G, 4G, and WiFi capacity, supported by field operations teams on duty 24 hours a day.”

Domestic travel patterns showed a strong trend of residents returning to hometowns, particularly in the Northeastern region. The top destination provinces for TrueMove H users included Buriram and Phetchabun, while dtac users heavily traveled to Nakhon Ratchasima and Khon Kaen. Notably, Surin experienced the highest growth among Thai travelers on the TrueMove H network at approximately 30%. This rise was attributed to extended holidays and temporary relocations related to the situation at the Thai–Cambodian border. Meanwhile, Phetchabun saw a 32% growth among dtac users, reflecting the continued popularity of cool-climate destinations like Khao Kho and Phu Thap Boek.

Across all platforms, Facebook remained the most utilized application for both mobile and home internet users on countdown night. Other top applications included YouTube, LINE, TikTok, and Instagram. TrueID app usage specifically increased by 110% as users consumed entertainment content. Peak network usage times were recorded between 21:00–22:00 for TrueMove H and True Online, and 20:00–21:00 for dtac on December 31, 2025.