FUJIFILM Business Innovation Targets Growth in Thailand’s Printing Industry

Brickinfo News Agency – FUJIFILM Business Innovation (Thailand) has announced its leading position in the digital production printing market in Thailand, holding a 34% market share. The company is actively pursuing a growth strategy that includes leveraging its comprehensive solutions and focusing on sustainable technologies. This move is aimed at aligning with the growing demand for digital printing services and positioning the company to increase its market share to 40% in 2025. The company recently showcased its solutions at the Pack Print International 2025 exhibition.

The company’s success in the market is driven by customer trust in the quality and reliability of its products, as well as its strong after-sales service. According to Masaaki Yanagiya, President of FUJIFILM Business Innovation (Thailand), the company’s first-quarter sales for its Graphic Communication business group saw a 22% increase compared to the previous year. This growth highlights the effectiveness of its solutions in meeting market demands. “As an industry leader, FUJIFILM Business Innovation (Thailand) is not merely a printer supplier but a provider of comprehensive solutions that help customers transition their businesses into the digital era,” said Yanagiya.

The market for commercial printing is shifting toward digital solutions to meet the needs for diverse, on-demand, and small-quantity print jobs. This trend is particularly relevant for businesses that are expanding into packaging and specialty material printing or transitioning to online order platforms. Additionally, the industry is seeing a growing emphasis on green and sustainable printing practices, with businesses seeking energy-saving solutions and waste reduction.

To address these market shifts, FUJIFILM Business Innovation offers a suite of printing solutions. These include digital production printers like the Revoria Press EC2100S / Revoria Press SC285S, which are used for labels and packaging. The company also provides advanced software solutions for streamlining printing workflows and professional services that offer consultation, training, and technical support. These efforts are complemented by the continuous development of new technologies, such as specialty inks and automated systems for quality inspection.

The Thai printing and packaging industry is projected to grow by 4-4.2% this year, with a total value of approximately 350 billion baht, according to data from the Federation of Thai Industries and the Printing Association of Thailand. The digital printing segment within this industry is expected to see a growth rate of 6.64% by 2027. This growth is linked to business operators adopting modern technologies for greater efficiency, including smart label printing and the integration of print media with digital technology, all while maintaining a focus on sustainability.