AIS, Match Group, and Tinder Launch Human Connection Campaign to Combat Loneliness in Thailand

Brickinfo News Agency – Telecommunications provider AIS has partnered with Match Group and Tinder to launch the Human Connection Campaign Thailand, a nationwide initiative aimed at addressing growing issues of loneliness, social isolation, and digital disconnection. Backed by alarming data showing the vast majority of Thais are actively seeking meaningful relationships, the cross-sector collaboration seeks to promote safe and positive human connections both in the digital landscape and in real life.

The initiative was sparked by a recent Human Connection Survey conducted by Ipsos on behalf of Match Group, which revealed that 87% of Thai respondents are actively looking for new social connections. Furthermore, the survey found that 72% prefer fewer, deeper relationships over a large number of superficial ones. To address these findings and foster a sense of belonging, the campaign has formed a broad coalition featuring the Department of Mental Health, the Global Initiative on Loneliness and Connection (GILC), the Thailand Institute for Mental Health Sustainability (TIMS), and Sati.

Kantima Lerlertyuttitham, Deputy Chief Executive Officer of AIS, emphasized the shift in national priorities regarding digital integration. “Connectivity in the digital age should not simply be about enabling people to communicate more easily; it must also foster understanding, meaningful relationships, and a better quality of life,” she stated. Kantima noted that national development must move beyond physical and digital infrastructure to include investments in emotional and social well-being. AIS is actively supporting this through its AIS Aunjai Cyber program, which focuses on digital and AI literacy, and the AIS LearnDi platform, which promotes safe relationship skills and boundary awareness.

Highlighting the psychological need for community, Katie Peters, Senior Vice President at Match Group, noted, “Human connection is fundamental to our wellbeing. However, our research shows that many people are facing challenges in building the meaningful relationships they seek.” The campaign aims to bridge this gap by encouraging real-world interactions alongside digital ones. To facilitate physical community building, AIS is utilizing AIS SIAM as a People Connected Hub where youths can gather, exchange ideas, and build genuine, offline relationships.

Looking ahead, the coalition plans to scale its impact through the Human Connection Pledge. By 2027, the campaign aims to engage over 100 organizations and reach more than 20,000 employees across Thailand. Through this collective action involving the public sector, civil society, and digital platforms, the partners hope to cultivate a society where technology enhances, rather than replaces, genuine human understanding and inclusion.