True Partners with TAT at Thailand Travel Mart Plus 2026 to Support Wellness Tourism

Brickinfo News Agency – True Corporation Plc has collaborated with the Tourism Authority of Thailand (TAT) to deploy telecommunications infrastructure and digital services at the Thailand Travel Mart Plus 2026 (TTM+ 2026) in Chonburi Province, supporting the country’s initiatives in wellness tourism.

The international event was held from June 10th to 12th, 2026, at the Nong Nooch Pattaya International Convention and Exhibition Center under the theme “Healing is the New Luxury.” During the gathering, True distributed True Tourist SIM cards to international buyers to facilitate mobile connectivity throughout their stay in Thailand. To accommodate high data traffic and maintain network stability for international partners and attendees, the company deployed Cell on Wheels (COW) mobile base station units at the venue.

True also participated in Business Matching activities during the exhibition to discuss technology partnerships and expand its presence within the global tourism network. The TTM+ 2026 serves as a platform for business negotiations and knowledge-sharing, featuring the TTM Talk forum to highlight emerging trends in the tourism industry.

Sharad Mehrotra, Chief Consumer Business Officer at True Corporation Plc., noted the importance of the event, stating, “Thailand Travel Mart Plus is a strategically important platform that connects tourism operators from around the world and creates new opportunities for Thailand’s tourism industry. This is especially relevant as wellness tourism continues to grow and travelers increasingly prioritize experiences that are seamless, safe, and always connected. True believes that efficient, stable, and reliable digital infrastructure is one of the key factors in enhancing Thailand’s competitiveness as a world-class destination.”

Mehrotra further explained the company’s objectives for the tourism sector. “True’s role in this event is to bring the strength of our smart network and digital services to elevate experiences for tourists, tourism operators, and industry partners through seamless connectivity from pre-travel planning, throughout their stay in Thailand, and even after their journey through connected services. We see Thailand moving toward becoming a ‘Connected Wellness Destination’, a wellness-focused destination powered by digital innovation. True is ready to play its part in delivering high-quality, memorable travel experiences and meaningful connections for visitors from around the world,” he said.