FINNIX and Tellscore Launch “The Creator Lab” to Upskill Thai Creators for the THB 45 Billion Market

Brickinfo News Agency – The digital lending platform FINNIX has partnered with influencer hiring automation leader Tellscore to launch “The Creator Lab,” an initiative designed to professionalize Thailand’s burgeoning creator economy. As the domestic influencer market reaches an estimated value of THB 45 billion in 2024, this program provides selected FINNIX customers with a comprehensive curriculum covering content production, brand collaboration, and essential financial management to ensure long-term career sustainability.

The collaboration addresses the rapid evolution of the Creator Economy, which is projected to grow globally to THB 16 trillion by 2029. In Thailand, creators are no longer just content producers but have become significant drivers of the digital economy. The Creator Lab aims to bridge the gap between creative talent and professional business practices by guiding participants through the entire lifecycle of a creator, from interpreting brand briefs to navigating the complexities of income and tax management.

Thiranun Arunwattanakul, Chief Operating Officer of MONIX Co., Ltd. (the operator of FINNIX under the SCBX Group), emphasized that the program is a core part of their “Empowerment” strategy. “We believe everyone can become a creator with the right support. For FINNIX, Influencer Marketing is more than a communication tool; it is a potential career path that can open doors for our customers,” Arunwattanakul stated. She further noted that because creator income often fluctuates, the curriculum emphasizes financial discipline and tax allocation alongside creative skills.

Suvita Charanwong, CEO and Co-founder of Tellscore, highlighted the necessity of a structured ecosystem for creators to transition from hobbyists to recognized professionals. “Many creators possess strong content capabilities and are able to generate revenue. At the same time, there is an opportunity to further strengthen financial planning and long-term income management,” Charanwong said. She added that the partnership with FINNIX allows the platform to connect career opportunities with the financial foundations essential for sustainable growth.

The program is structured into three specialized workshops. Sitanan Chaikittikorn of Tellscore leads the “Influencer Power-Up” session on agency collaboration and the marketing funnel. Thammachad Yothajul, TikTok’s 2022 Creator of the Year, provides hands-on training in “Boost Your Content” to help participants build personal identities. Finally, Natthapong Inpo, Head of Marketing at MONIX, leads the “Money Hero” session, focusing on income planning and practical money-management techniques tailored for digital professionals.