TrueVisions NOW Partners with Viu to Launch Branded Zone Expanding Thai Series to Three ASEAN Markets

Brickinfo News Agency – TrueVisions NOW, a streaming platform under True Corporation Plc, has partnered with regional OTT platform Viu to introduce the “TrueVisions NOW Branded Zone.” The initiative brings six original Thai series to viewers in Malaysia, Indonesia, and the Philippines, marking a key step in expanding Thai intellectual property into international markets.

The collaboration expands the reach of TrueVisions NOW’s original content beyond Thailand to target broader Southeast Asian audiences. Under the agreement, Viu will host the dedicated branded zone featuring an initial selection of six titles out of a total 24-title slate, with streaming scheduled to begin on 20 August 2026. The first batch includes “A Sample Family,” “Oops! I’m the Concubine,” “My Wife’s Gunslinger God,” “The Cops Spy on Stage,” “Mui Fei The Medium,” and “To Love and Cherish”.

TrueVisions NOW plans to add more Thai series to the platform continuously while exploring further international market expansion. According to industry data, Premium VOD subscriptions across five key Southeast Asian markets—Indonesia, Thailand, the Philippines, Malaysia, and Singapore—grew by 19% in 2025 to reach over 61 million, with total viewing time reaching 4.2 billion hours in the fourth quarter alone.

Ongard Prapakamol, Head of TrueVisions and Media Division at True Corporation Plc, stated that the Southeast Asian streaming market shows steady growth and increasing audience openness to regional content with distinct cultural identities. He noted that the partnership leverages Viu’s regional reach to scale Thai soft power and production standards abroad.

Janice Lee, CEO of Viu and Managing Director of PCCW Media Group, highlighted the collaboration as a strategic effort to enrich Viu’s Asian content lineup while providing regional audiences greater access to Thai productions. She added that the partnership reflects a model focused on industry ecosystem growth and establishing pathways for premium content to enter global distribution channels.

Viewers in Thailand can access original series through the TrueVisions NOW application, while audiences in Malaysia, Indonesia, and the Philippines can access the content via the TrueVisions NOW Branded Zone on Viu.