Siam Discovery and JAY B Create a Memorable Experience, Launches Exclusive ‘TR.EE’ Pop-up Store in Bangkok

Brickinfo News Agency – Siam Discovery is hosting the “JAY B 3rd MINI ALBUM ‘TR.EE’ Pop-up Store,” an event dedicated to the latest musical project from the singer-songwriter and GOT7 leader. Running from July 13 to July 19, 2026, at the Creative Space on the 3rd floor, the installation invites fans to explore the conceptual themes behind the new album and browse items from JAY B’s independent label, 528Hz.

The “TR.EE” album is designed to represent themes of personal growth and the artist’s journey toward self-rediscovery. According to the artist, the project serves as a metaphor for his relationship with his supporters: “Just as a tree grows strong through its deep and stable roots, the album symbolizes the meaningful and enduring bond between JAY B and his fans, who have grown together throughout the years.”

Visitors to the pop-up can engage with an exhibition focused on the album’s aesthetic and purchase exclusive merchandise. The collection, which is limited to this location, includes a Cassette Tape Photo Set, rings, and an ID Photo Holder Set. These items have been curated to reflect the specific artistic identity JAY B has developed under his label, 528Hz.

To support the event, organizers have implemented a series of promotional activities. Attendees who make a purchase of THB 1,500 or more are eligible to receive a random photo card from a three-design collection. Furthermore, a lucky draw event is scheduled for the duration of the pop-up, offering participants the opportunity to win signed photo cards, signed albums, and signed Polaroid photos.