ICONSIAM Launches Thailand’s First Full-Scale One Piece Pop-up Cafe and Exhibition

Brickinfo News Agency – ICONSIAM has officially opened the “One Piece Pop-up Cafe in Thailand,” a large-scale immersive exhibition and themed cafe dedicated to the world-renowned anime series. The event, which runs from now until 31 October 2026 at the Attraction Hall on the 6th floor, offers free entry to fans and visitors. Spanning over 600 square meters, the installation features several interactive zones, including the Thailand debut of the Egghead Island theme, providing a comprehensive experience for followers of the Straw Hat Pirates.

The project is a collaboration between DEX (Dream Express), Toei Animation Enterprises, and ICONSIAM. The opening ceremony on 12 March 2026 was attended by executives from all three organizations and Thai actor Gee Sutthirak Subvijitra, a longtime fan of the series. The exhibition aims to serve as a regional hub for entertainment, merging a themed cafe experience with a high-fidelity gallery that tracks the evolution of the characters over 25 years.

Mr. Krit Sakulpanich, Chief Executive Officer of DEX (Dream Express) Co., Ltd., highlighted the scale of the project, stating, “This event is one of DEX’s major projects of the year, aimed at elevating the ONE PIECE fan experience in Thailand to international standards. The overwhelming response from fans reflects the enduring popularity of Japanese content in Thailand and reinforces the country’s growing role as a regional hub for entertainment events capable of attracting both Thai fans and international visitors. We expect the exhibition to welcome more than 200,000 visitors.”

The exhibition is divided into several distinct zones designed for fans and content creators. Key highlights include the Wall of Legends, displaying updated billion-berry bounty posters, and the Wano Country zone, which recreates Onigashima Castle and Mount Fuji. A central attraction is a 5-meter-tall Luffy Gear 5 landmark. The Egghead Island Adventure Zone makes its first appearance in the country, featuring a neon-pastel sci-fi aesthetic and character standees in special outfits, such as Luffy in his SSG gear.

Mrs. Suma Wongphan, First Executive Vice President at ICONSIAM, noted the venue’s role in hosting such international phenomena. “Hosting the ‘One Piece Pop-up Cafe in Thailand’ is another testament to this vision, transforming a globally renowned entertainment phenomenon into an exciting and inspiring immersive experience for fans. We are delighted to collaborate with DEX and Toei Animation on this milestone event,” she said. Guest actor Gee Sutthirak Subvijitra added, “Experiencing the exhibition feels like stepping into the world of the Straw Hat crew — something I’ve dreamed about since childhood.”

Beyond the visual displays, the event includes a themed cafe serving items like the Luffy Burger and Zoro Matcha Ice Cream. Fans can participate in a Stamp Rally to collect stamps across seven “islands” for an exclusive One Piece Clear Card. A dedicated merchandise store also offers limited-edition products and official collectibles. The exhibition is open daily from 10:00 AM to 8:30 PM.