Thailand’s True and Lotus’s Unveil “Court of Dreams” Basketball Landmark in Bangna

Brickinfo News Agency – True Corporation and Lotus’s have officially launched True Alpha Urban Ground @ Lotus’s Bangna, transforming a traditional shopping mall forecourt into a high-quality, inclusive basketball facility. This “Court of Dreams” serves as a premier urban space designed to provide equal sports opportunities for the community, regardless of age or background, while integrating advanced smart technology to ensure a safe and modern environment for Bangkok residents.

The initiative redefines urban retail spaces as a “White Space” for the community, aiming to improve the quality of life through physical activity and social connection. The facility features a QR code-based booking system and high-tech security measures, including AI-powered CCTV and facial recognition. This collaboration between two of Thailand’s corporate giants marks a shift toward sustainable urban development where shopping centers serve as vital hubs for health and wellness.

The opening ceremony featured Nipondh Chawalitmontien, President of the Basketball Sport Association of Thailand, alongside Oliver Kittipong Veerataecha, Chief Brand Officer of True Corporation Plc., and Benchawan Ongsri, Chief Mall Officer of CP Axtra Plc. The event was further energized by a showcase game featuring Thai celebrities and athletes, highlighting the court’s role as a lifestyle destination for the new generation.

Oliver Kittipong Veerataecha expressed the vision behind the project, stating, “True has always believed that sport is more than competition. It is a powerful force that connects people and forms the foundation for growth in mindset, character, and relationships. This is not just a sports court, but a Space of Opportunity that enables everyone to access quality exercise on equal terms, within a safe, drug-free environment.” He added that True is leveraging its smart WiFi and AI technology to ensure safety and enhance the overall user experience.

Representing the mall’s evolution, Benchawan Ongsri noted, “This basketball court is designed to be more than just a sports facility. It is a Happy Community Space where people can come together to spend quality time. It reflects our Happy Mall concept—Eat, Shop, Explore, and Live—aimed at creating a holistic space of happiness that enriches every dimension of everyday life.”

The Bangna location serves as the flagship for a nationwide rollout. Lotus’s, under CP Axtra Public Company Limited, plans to expand this model to other branches, further integrating sports facilities into their retail ecosystem. This strategy aims to reduce inequality in access to high-quality public spaces and transform malls into destinations where health, lifestyle, and community engagement intersect seamlessly.