AIS PLAY Secures Comprehensive Broadcast Rights for NBA 2025–26 Season in Thailand

Brickinfo News Agency – Advanced Info Service (AIS) has significantly expanded its sports content portfolio by announcing a collaboration with the National Basketball Association (NBA) to broadcast the complete 2025–26 season on its streaming platform, AIS PLAY. The deal provides Thai viewers with access to over 290 key NBA matchups, including all major events, complemented by full Thai commentary. The 2025–26 NBA season is scheduled to tip off in Thailand on Wednesday, October 22, 2025, with subscription packages beginning at 249 THB per month (excluding VAT).

The broadcast includes a comprehensive schedule of games: the regular season, the playoffs, the NBA All-Star Weekend, and the NBA Finals. The viewing experience on AIS PLAY is enabled by a combination of rights secured directly from both the NBA and Prime Video. The affordable entry-level pricing is aimed at attracting a wide audience of sports and streaming consumers.

Rungtip Jarusiripipat, Head of the Entertainment Department at AIS, commented on the initiative, stating that the move is part of the company’s continuous effort to develop AIS PLAY into Thailand’s largest all-in-one entertainment hub powered by curated global content. She was quoted as saying, “Bringing in world-class content like the NBA marks another key step in expanding our audience base and enhancing the viewing experience. Basketball fans can now enjoy every key match on AIS PLAY, along with exclusive NBA access and premium entertainment from Prime Video—delivering excitement anytime, anywhere. This partnership also plays a vital role in strengthening the basketball scene in Thailand.”

AIS has introduced several new subscription packages for NBA fans. The dedicated “NBA 2025–26 Package” is priced at 249 THB per month (excluding VAT) and includes all major games, the All-Star Weekend via AIS PLAY, and access to Prime Video, which features marquee regular-season matchups and tentpole events like the Emirates NBA Cup, Play-In Tournament, and NBA Finals. For customers seeking broader sports coverage, the PLAY SPORTS Package at 599 THB per month offers the Premier League, NFL, and NBA content via AIS PLAY, along with Prime Video access. Additionally, the PLAY ULTIMATE+SPORTS Package provides the most comprehensive option, bundling top-tier sports content (Premier League, NFL, NBA) with access to leading streaming platforms like Disney+ Hotstar and Prime Video, priced at 1,499 THB per month for the first 12 months.

Ahead of the official season start, AIS mobile users and AIS 3BB FIBRE3 subscribers are offered a free preview of the live NBA preseason games on AIS PLAY on select dates in October 2025. All customers across the AIS mobile and fibre network can access this content on their preferred devices, including smartphones, tablets, and smart TVs.