True Corporation Partners with 15 Thai Universities to Bridge Digital Skills Gap

Brickinfo News Agency – True Corporation has launched the BFF2026: Brand Future Force initiative, a strategic academic collaboration with 15 leading Thai universities to prepare students for an AI-driven digital economy. The program focuses on Empirical-Based Learning and real-world business experience, aiming to transform Thailand into a global technology hub by equipping the new generation with advanced skills in data analytics, brand communications, and innovation management.

The initiative, led by Oliver Kittipong Veerataecha, Chief Brand Officer of True Corporation, seeks to create a platform where students can move beyond classroom theory. Through the Real-TRUE Case Challenge (Learn & Earn), participants will tackle actual business problems while earning income. This collaboration spans over 20 innovation-focused faculties, providing a bridge between academic research and practical industry application for True’s base of over 50 million customers.

“True Corporation firmly believes in the power of the new generation,” said Oliver Kittipong Veerataecha. “We aim to create a platform of opportunities where students can learn from real business environments. We encourage them to learn boldly, including learning from failure. Together, we aim to set new standards and elevate Thailand’s capabilities, positioning the country as a global technology hub in a sustainable way.”

The program introduces several forward-thinking concepts to the Thai education system, including the Human-AI Hybrid paradigm and Algorithmic Branding. By integrating human creativity with AI efficiency, the initiative prepares talent for the Intention Economy, where AI increasingly influences consumer decision-making and behavioral economics.

Ekaraj Panjavinin, Head of Research and Innovation at True Corporation, emphasized that the company’s innovation strategy is built on embedding AI across all dimensions and leveraging data analytics. The True Innovation Lab is currently exploring future trends such as robotics, quantum computing, and environmental technologies to solve complex societal problems.

“Innovation is a critical tool for solving problems and creating tangible impact, with technology serving as the backbone,” Ekaraj Panjavinin stated. “The ultimate goal is ‘Hyper Convergence’, the seamless integration of skills, technologies, partners, and data to create practical innovations that can be truly implemented while elevating the capabilities of Thai people to grow and compete on a global stage.”

The official launch at True Digital Park welcomed faculty members from institutions including Thammasat University, Mahidol University, Chulalongkorn University, and several regional leaders like Khon Kaen University. Attendees toured the Center of Excellence (CoE) and the True IDC Experience Center to observe how physical and digital worlds integrate within a modern innovation ecosystem.