SYNNEX Revenue Rises 17% in First Half of 2025 Driven by AI-Fueled Demand for New Devices

Brickinfo News Agency – SYNNEX Thailand Public Company Limited announced its vision to become an “AI Ecosystem” at its annual SYNNEX PARTNER CONNECT 2025 event. The company reported a 17% increase in revenue for the first half of 2025, reaching 22.814 billion baht, with growth largely attributed to a surge in demand for devices that support AI technology. The company is collaborating with leading global partners to capitalize on growth opportunities in the evolving landscape of AI, Cloud, Cybersecurity, and emerging technologies.

Sutida Mongkolsuthree Chief Executive Officer, Synnex (Thailand) PCL stated that the event serves as a “gateway to a digital future,” connecting comprehensive IT solutions for both consumers and enterprises. The company’s network includes over 70 leading global brands. Mongkolsuthi emphasized that “trust” remains a core value in its 37-year history of partnerships.

The company highlighted that AI is playing an increasingly important role in both business operations and daily life, driving a need for new devices. SYNNEX is also focusing on environmental responsibility, introducing SYNNEX Energy, an energy management solution for residential and commercial buildings, and integrating AI to strengthen its business ecosystem.

Mongkolsuthi elaborated on the company’s strategic direction, stating, “SYNNEX PARTNER CONNECT 2025 is not just a seminar and technology exhibition. It is a declaration of our important strategic direction to leverage technology and innovation to provide comprehensive solutions for customers, setting new standards for the entire industry. We are confident that digital technology is the driving force of the future economy and a key to improving people’s quality of life. Therefore, SYNNEX is committed to moving forward with solutions and services that create value for all stakeholders, coupled with stable, sustainable, and environmentally friendly growth in the long run.”

The company’s strong performance in the first half of the year was primarily fueled by consumer upgrades driven by AI capabilities. The smartphone segment saw the highest growth at 136%, followed by Wearables at 66%, Gaming at 30%, Apple products at 20%, commercial products at 12%, and enterprise products at 9%. Smartphones are expected to continue driving revenue for the remainder of the year.

The CEO also detailed planned investments, stating, “This year’s investment of hundreds of millions will be in the showroom, around 25 to 30 million, and about 10 million baht in AI technology, and finally, around 25 million baht in a smart warehouse. It would not be wrong to call it an innovation center.”

Regarding the broader economic and political landscape, Mongkolsuthi noted that while U.S. import tariffs have not yet had a significant impact, she believes political stability in Thailand is crucial for economic growth. “I personally believe that the government should be stable because it has been volatile. This leads to discontinuous policies and budgets not being circulated,” she said, observing that growth from government agencies has been limited over the past year. Mongkolsuthi expressed hope for a more stable government to help circulate budgets and positively impact growth.

The event featured exhibition booths from more than 30 global brands, including Apple, Samsung, Huawei, and Nintendo, showcasing their latest IT products, innovations, and comprehensive solutions.