88rising and XOXO Entertainment Form Joint Venture to Expand Thai Artists’ Global Reach

Brickinfo News Agency – Global music company 88rising has established a joint venture with XOXO Entertainment, a Thai T-POP label. The partnership is focused on bringing Thai artists to the international music market, marking a new collaboration within the Thai entertainment industry aimed at achieving global recognition.

The collaboration extends beyond traditional music production, encompassing talent development, platform support, and idea incubation. This strategic approach aims to help global audiences discover and connect with Thai artists.

88rising has expressed confidence in the talent base within Thailand, identifying artists possessing a combination of musicality, stage presence, and modern charisma. The company expects the partnership to effectively promote distinctive Thai creativity, enabling it to resonate with international audiences.

The joint venture is expected to introduce new projects in the near future. These initiatives are planned to highlight the innovation, talent, and vibrant spirit of Thai artists, aiming to bring new energy to the global music landscape as a result of the 88rising and XOXO Entertainment partnership.