In Thailand, organizational spending on AI-optimized IaaS is forecast to exceed THB 1.8 billion in 2026, marking a 207.3% surge from 2025. Local enterprise spending is expected to expand further to nearly THB 3.2 billion in 2027 as businesses integrate AI capabilities directly into applications and day-to-day operations. Globally, the overall AI-optimized IaaS market is projected to maintain strong momentum, rising by 56.5% in 2027 to reach $66 billion.

Table 1: Spending on Infrastructure as a Service, Worldwide, 2025-2027 (Millions of Dollars)

A key structural shift in AI computing is the transition toward inference workloads surpassing training workloads in 2026. Spending on inference is estimated to reach $23.3 billion globally, exceeding the $19 billion allocated to model training. Inference workloads are projected to account for 55% of all AI-optimized IaaS spending in 2026 and rise to 59% in 2027, driven in part by the compute requirements of agentic AI execution.

Hardeep Singh, Senior Principal Research Analyst at Gartner, stated that organizations are shifting focus from model development to production-scale deployment. He noted that fine-tuned and domain-specific models (DSMs) are increasingly integrated into customer-facing and operational systems, requiring continuous, real-time execution rather than periodic training. This operational shift is altering cloud consumption patterns and establishing steady demand for AI-optimized infrastructure.

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The initiative addresses recent shifts in the tourism sector, where official statistics from the Ministry of Tourism and Sports indicated a 3.05% decrease in tourist arrivals compared to the previous year. The project applies telecom data analytics to address structural challenges in tourism management, shifting focus toward equitable economic distribution and local community development across secondary destinations.

According to On-Uma Vattanasuk, Head of GCEO Strategic Agenda and Employee Communication at True Corporation Plc., telecommunications data assets offer significant utility for evidence-based public planning. The initiative analyzed aggregated mobility data to assist policymakers, researchers, and local communities in identifying travel behaviors and supporting regional economic strategies.

Asst. Prof. Dr. Nattapong Punnoi, Deputy Director of the CU Social Design Lab and Assistant Dean of the Faculty of Architecture at Chulalongkorn University, stated that researchers processed over 500 million trips from mobility data to move beyond conventional provincial boundaries. The analysis mapped actual travel corridors, identifying 21 high-potential tourism clusters and formulating six pilot clusters designed to align local cultural assets with sustainable travel planning.

The project translated analytical findings into actionable regional itineraries across six pilot clusters covering various regions of Thailand. Organized under the concept of evidence-based tourism development, the framework provides structured data models to assist government agencies and private stakeholders in decentralizing visitor traffic, distributing revenue, and managing tourism infrastructure effectively.

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Janine, who initially gained widespread recognition as the first semifinalist of Thailand’s Got Talent Season 6 after receiving the Golden Buzzer from Nitipong Hornak, has spent most of her recent music career releasing English and German material. While her previous Thai single was “Okay Yoo,” this latest release marks a return to Thai-language song and rapping, focusing on an upbeat, playful, and confident delivery rather than conventional pop themes.

The production collective Vibe88 was formed by Freeline-B, Fearless-Kidd, and XilliX (XY) following their collaborative work on “Special Moment” for Siam Songkran 2026. The members bring diverse production backgrounds: Freeline-B has been active in hip-hop since 2003 and electronic DJing since 2014; Fearless-Kidd operates YP Studio 87 with experience ranging from rock and pop to film scoring and musical theatre; and XilliX is a touring DJ and producer with appearances at major regional festivals, including EDC Thailand and the 808 Festival.

Alongside her music career, Janine serves as the school licensee and administrator at Saint Helier-Brelade International School, which operates under the British National Curriculum. Having previously completed teaching internships across kindergarten, primary, and secondary education levels, Janine continues to manage educational administration while simultaneously maintaining an active music career.

Following the release of “Yhud Di (Stop It)”, Janine is scheduled to resume her international releases with upcoming English-language music under Riverman London.

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The cloud deployment links ONYX Hospitality Group’s headquarters with its portfolio of properties, which includes brands such as Amari, OZO, Shama, and Oriental Residence. The system centralizes high-volume operational workflows, enterprise resource planning (ERP), and data analytics while providing local data governance and managed support. This digital transformation framework is designed to facilitate the group’s planned portfolio expansion from more than 45 properties to over 70 properties by 2030.

As part of this technology initiative, the hospitality management firm is constructing a centralized enterprise data platform. This architecture consolidates guest reservations and operational records into a cloud-based data warehouse, integrating directly with its Customer Relationship Management (CRM) software to process customer data and support target marketing initiatives.

Phiphat Khanonwet, Head of Information Technology at ONYX Hospitality Group, stated that establishing a stable technological foundation is necessary to scale operations, improve service delivery, and maintain operational efficiency as customer requirements evolve across regional markets.

Phupa Akavipat, Chief Enterprise Business Officer at Advanced Info Service Public Company Limited (AIS), noted that the implementation provides enterprise-grade cloud capabilities combined with local in-country data management, enabling regional hospitality businesses to scale their systems across multiple markets while maintaining secure data governance.

• Businesses interested in AIS Cloud can find more information and contact AIS Business at https://www.ais.th/business/enterprise/technology-and-solution/cloud-and-data-center   

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The mission to Australia marks the first official visit by a Thai prime minister in 14 years, ahead of the 75th anniversary of diplomatic relations between the two countries in 2027. Prime Minister Anutin will hold bilateral talks with Australian Prime Minister Anthony Albanese to implement the Thailand-Australia Strategic Partnership Joint Plan of Action (2026–2029), covering trade, investment, security, clean energy, science, technology, and innovation.

On the economic front, a Thai business delegation will participate in a business networking session co-organized by the Board of Investment (BOI) and the Australian Trade and Investment Commission (Austrade). The discussions will center on attracting Australian investments in future industries and clean energy, alongside fostering technological and research collaboration between the National Science and Technology Development Agency (NSTDA) and Australia’s Commonwealth Scientific and Industrial Research Organisation (CSIRO).

The official visit to New Zealand represents the first by a Thai prime minister in 13 years and coincides with the 70th anniversary of bilateral diplomatic ties. Prime Minister Anutin will meet with New Zealand Prime Minister Christopher Luxon to sign a joint declaration upgrading bilateral relations to a strategic partnership, while promoting Thai agricultural, food, and consumer goods in the New Zealand market.

During the New Zealand leg, the Thai prime minister will engage in direct talks with potential investors, including Skyline Enterprises and Fisher & Paykel, while Thai business representatives participate in business matching sessions. Bilateral discussions will also address joint efforts to counter transnational crime and the potential resumption of direct flights between Bangkok and Auckland to support tourism, education, and commerce.

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The advertising business generated THB 444 million from transit and office media during the quarter. The overall media utilization rate decreased to 49.1% from 51.0% in the same period last year, reflecting lower advertising demand.

The digital services business generated THB 433 million in revenue, driven by online financial and insurance platform Rabbit Care and nano-finance provider Rabbit Cash. Bangkok Smartcard System, operator of the Rabbit Card, is conducting a feasibility study on EMV contactless card technology to support the government's common ticketing policy and fare structure.

The distribution business generated THB 263 million in revenue. Subsidiary Rabbit Bytes Co., Ltd. distributed technology, lifestyle, and snack products using BTS Group media and logistics networks. Retail operator Super Turtle operated 36 TURTLE shops, an increase of 8 shops from the previous year, and plans to pilot new retail outlets at Bangchak gas stations.

On July 17, 2026, VGI shareholders approved offsetting all retained losses to allow for potential future dividend payments. As of the end of the quarter, VGI held THB 21 billion in cash, cash equivalents, and current financial assets, accounting for 52% of total assets.

For fiscal year 2026/27, VGI targets total revenue of THB 5,000 million to THB 5,500 million, representing an estimated annual growth rate of 8% to 18%. The company plans to maintain its operational collaboration with Plan B Media Public Company Limited while continuing targeted investments in digital platforms and retail distribution.

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During a meeting on August 13, 2026, Narit Therdsteerasukdi, Secretary General of the BOI, met with Ichiro Abe, President of JETRO Bangkok and Chief Representative for South East Asia, alongside Hiroyasu Kondo, President of JCC Bangkok. The delegates presented the results of the Business Sentiment Survey of Japanese Corporations in Thailand for the first half of 2026, which surveyed 504 enterprises across manufacturing and service sectors. The survey reported a Diffusion Index (DI) of -6 for the first half of 2026, down from 0 in the second half of 2025, driven by rising raw material prices and transportation costs tied to Middle East tensions. However, demand in the semiconductor industry and investment in plant and equipment remained strong, with the DI expected to stabilize in the second half of 2026 due to continuous expansion in the electronics and digital sectors.

Regarding investment plans for 2026, 23 percent of surveyed Japanese firms plan to increase capital expenditure, while 48 percent intend to maintain current levels. Their investment focus is centered on enhancing existing production facilities, with 59 percent planning to replace machinery, 31 percent aiming to improve machinery efficiency, and 22 percent investing in digital transformation. These initiatives align with the BOI's Smart and Sustainable Industry measure, under which Japanese-owned projects submitted over 400 applications valued at more than 55 billion baht between 2023 and the first half of 2026. These applications cover machine replacements, energy conservation, environmental reduction measures, digital technology integration, automation, and robotics.

Survey responses also identified priority support areas expected from the Thai government. Japanese investors highlighted tax and financial support measures (29 percent), domestic market promotion (26 percent), and the expansion of third-country markets through Free Trade Agreements (24 percent). Concerning global trade policy uncertainty, 42 percent of respondents reported minimal impact from US trade tax policy changes, while 39 percent experienced moderate impact, leading firms to emphasize risk diversification and new market entry. Additional discussion topics included supporting the transition to clean energy via direct power purchase agreements (Direct PPA) and Utility Green Tariff (UGT) mechanisms, high-skilled workforce development under the Skill Bridge program, capital market listings through the BOI to IPO initiative, and mitigating the effects of the Global Minimum Tax via Qualified Refundable Tax Credits (QRTC).

"Japan has long been one of Thailand's vital economic and investment partners, playing a key role in developing the country's industrial base. Moving forward, the focus is not only on maintaining existing investments but also supporting transition into higher value-added activities. This involves utilizing technology and innovation to boost efficiency, developing human resources, and adapting to sustainable manufacturing practices," stated Narit Therdsteerasukdi, Secretary General of the BOI. He added that the BOI remains committed to collaborating with JETRO, JCC, and the Japanese business sector to strengthen long-term economic cooperation.

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Bart Willemsen, VP Analyst at Gartner, highlighted a fundamental transition from data exposure to insight exposure. Traditional cybersecurity and privacy controls historically prioritized raw personal data protection; however, modern machine learning algorithms can derive deeply sensitive conclusions without triggering conventional security breaches. These inference attacks exploit seemingly harmless information, making unauthorized profile generation harder to detect, explain, and mitigate using legacy mechanisms.

This evolving threat landscape requires Chief Information Security Officers (CISOs) and privacy executives to re-evaluate overall data security strategies. Security leaders must move beyond standard data protection to govern how artificial intelligence systems compile, utilize, and act on derived insights. Reflecting this operational pivot, corporate spending on data integrity protections is projected to match investments in data confidentiality by 2028 as organizations work to prevent biased, inaccurate, or unauthorized profiling.

To effectively mitigate these emerging vulnerabilities, security leaders are advised to embed AI governance directly into corporate privacy programs and incorporate privacy-by-design frameworks throughout model development. Deploying privacy-enhancing technologies (PETs)—such as differential privacy, synthetic data, and privacy-aware machine learning—can significantly reduce re-identification risks while maintaining data usability.

Organizations are also urged to enforce strict data minimization and lifecycle controls to eliminate excessive information that could be leveraged in inference-based attacks. Combining enhanced cybersecurity capabilities for anomaly detection with clear transparency protocols—including mandatory human oversight for sensitive automated decisions—will be critical as AI continues to transform the boundaries of enterprise privacy management.

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In the Mobile Business, total subscribers reached 47.1 million, while 5G users expanded to 19.7 million, representing a quarterly gain of 1.2 million subscribers. The company maintained identity verification protocols for new SIM registrations. Mobile service revenue grew 6% year-on-year. Meanwhile, the Fixed Broadband Business (AIS 3BB FIBRE3) maintained 5.3 million subscribers, recording a revenue growth of 7.9% year-on-year through value-based packages and home internet products.

The Enterprise Business grew 2.8% year-on-year, driven by data networks, cloud services, and data center operations as enterprise clients adjusted spending amid economic uncertainty. In the Retail Business, revenue rose 1% quarter-on-quarter, supported by omnichannel platforms, a three-hour delivery option in Bangkok, and the LINK UP accessory line.

In entertainment offerings, AIS introduced the PLAY ALL package and secured a four-year broadcasting agreement for UEFA football competitions. Additionally, the Digital Financial Services Business partnered with Krungthai Bank and OR to form CLICX, a virtual bank in Thailand.

Operational efficiency and cost management helped offset higher energy costs, resulting in core service revenue and EBITDA growth that exceeded targets. AIS reaffirmed its full-year guidance for core service revenue growth at 3–5% and EBITDA growth at 2–4%, under a capital expenditure budget of 30,000–35,000 million baht for 2026.

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According to Naureen Quayum, Head of Investor Relations at True Corporation, the team shifted focus toward core integration themes and measurable milestones rather than basic data disclosures. In the second quarter of 2026, under Group Chief Executive Sigve Brekke and Chief Financial Officer Nakul Sehgal, True Corporation reported its sixth consecutive quarter of profitability, with Net Profit After Tax reaching THB 6.6 billion and EBITDA rising 13.5% year-on-year to THB 28.3 billion. The Board of Directors subsequently approved an interim dividend of THB 0.15 per share.

During periods when integration milestones experienced delays, the investor relations team addressed market expectation changes directly to maintain reporting consistency. Quayum stated that providing plain-language explanations during setbacks served as a core principle to maintain corporate credibility. The team also utilized investor feedback to re-evaluate internal assumptions and disclosures, functioning as a continuous feedback mechanism between executive leadership and capital markets.

In the sell-side results of the Extel 2026 Asia Executive Team survey, Quayum was ranked No. 2 among IR professionals in Asia's telecommunications sector (ex-Japan) and No. 3 in Thailand. True Corporation also secured awards across the Chief Executive Officer, Chief Financial Officer, and Investor Relations categories at the 2025 IAA Awards for Listed Companies. Quayum noted that while generative AI tools now automate balance sheet summaries and data analysis, human judgment and direct executive accountability remain essential for explaining complex strategic decisions to the market.

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