The platform allows organizations to systematically record e-waste collection data and translate it into measurable environmental outcomes. Users can log waste types and quantities through the official platform, which calculates greenhouse gas emission reductions. The system generates PDF and Excel reports to aid in sustainability reporting and nationwide e-waste analysis.

Currently, Thailand generates approximately 700,000 tons of electronic waste annually, with less than 1% entering proper treatment processes. Through the “Thais Say No to E-Waste” initiative, AIS and its 280 partner organizations have collected 1,301,912 items weighing over 288,346 kilograms since 2019, reducing an estimated 130,700 kilograms of carbon equivalent (kgCO2e).

Mr. Prasert Sirinapaporn, Deputy Permanent Secretary of the Ministry of Natural Resources and Environment, stated that the ministry is advancing the draft Waste Electrical and Electronic Equipment Management Act based on the Extended Producer Responsibility principle. He noted that integrating public and private sector data helps prepare Thailand for future legislation and promotes circular economy principles.

Ms. Kantima Lerlertyuttitham, Deputy Chief Executive Officer at AIS, emphasized that sustainable e-waste management requires reliable data. AIS provided its technological capabilities to build the E-Waste Calculator Platform, enabling organizations to systematically record activities and assess environmental results accurately.

Dr. Surin Worakijthamrong, Director General of the PCD, highlighted that improper dismantling of end-of-life products creates risks of hazardous contamination. Connecting data through the platform enables the PCD to track treated quantities, improve local operational planning, and increase collection efficiency.

Mr. Narkorn Takkavirapat, Executive Director of TGO, added that the organization developed Thailand’s first approach for calculating greenhouse gas reductions from sorting e-waste under the Low Emission Support Scheme (LESS). TGO aims to further develop a methodology for T-VER carbon credit projects to provide incentives for effective waste management.

Organizations and government agencies can access the platform at sustainability.ais.co.th to track their e-waste metrics and contribute to a transparent national database.

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Designed by Peatzilla and produced by veteran mechanical and mecha designer Hideo Okamoto, the title belt pays homage to its historical predecessor through textured plates that mirror a cracked, rugged finish. The design combines blue leather with antique-style gold plating highlighting Mount Fuji and traditional Japanese Mizuhiki knot art, symbolizing cross-cultural connection.

The side plates display the national flags of Thailand and Japan alongside depictions of the Garuda created by Okamoto. These sections feature the insignias of the event’s key supporters: NPK Edutainment, HUB Records, Thailand Hyperlink, Akira Sunlight, Small Change Arcade, and Brickinfo News Agency, which serves as a pop-culture news outlet and official sponsor embedded directly onto the championship belt’s hardware.

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Total sales revenue reached THB 5,638 million, up 5% from the preceding quarter, supported by rising construction material demand in regional markets and an export capability strengthened by competitive manufacturing costs. Additionally, debt refinancing lowered the company’s average borrowing cost from 2.4% to 1.7%, bolstering quarterly profitability.

For the first nine months of 2026, SCGD recorded an adjusted net profit of THB 657 million, down 8% year-on-year, alongside an adjusted cash EBITDA of THB 2,217 million, down 10%. The decline reflected sluggish conditions in the domestic Thai market as well as non-recurring restructuring expenses and asset write-offs from plant consolidation implemented in the second quarter. Excluding these non-recurring items, normalized profit stood at THB 808 million and EBITDA reached THB 2,405 million.

To sustain operational momentum and manage domestic slowdowns, the company is advancing strategic capital investments across Southeast Asia. In Vietnam, SCGD is expanding its annual glazed porcelain tile production capacity by 13 million square meters, with operations scheduled to begin in the first half of 2027 to serve domestic demand and export shipments to Malaysia and the Philippines.

In Thailand, the company is consolidating ceramic tile operations, installing machinery for large-format porcelain tiles, and scaling up high-growth segments. Revenue from new product categories rose 29% year-on-year in the first nine months. Stone Plastic Composite (SPC) flooring sales increased 24%, prompting an investment to double production capacity from 1.44 million to 2.88 million square meters annually by the second quarter of 2027. Sales of smart toilets and connected sanitary ware grew 13%, backed by brand rollouts under SENSIS and KLIRR, alongside a partnership facility for AXENT targeted for commercial launch in mid-2027.

The company closed the quarter with cash and cash equivalents of THB 8,345 million, a net debt-to-adjusted EBITDA ratio of 1.2 times, and a net debt-to-equity ratio of 0.2 times. Supported by seasonal fourth-quarter demand across Vietnam, Indonesia, and post-flood home repairs in Thailand, management expects full-year 2026 profit to surpass 2025 levels while targeting an EBITDA goal of THB 3,500 million by 2028.

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The transition toward a green digital economy requires grid stability and fair cost distribution without burdening residential consumers. At the "Advancing Thailand's Power Market for the Digital Economy" session, Sarat Prakobchart, Deputy Director General of the Energy Policy and Planning Office (EPPO) under the Ministry of Energy, outlined policy directions for Direct Power Purchase Agreements (Direct PPA) and Third-Party Access (TPA) to the national grid. These mechanisms aim to allow private power transactions and direct clean electricity sourcing for data centers while balancing national energy security.

Regulatory bodies are also reviewing dedicated tariff structures. Gunn SaengRuang, Deputy Secretary General of the Office of the Energy Regulatory Commission (ERC), addressed the possibility of implementing a specific electricity tariff for data centers to cover reserve generation capacity, grid enhancements, and renewable intermittency. Aman Modi, Managing Director and Partner at Boston Consulting Group (BCG) Thailand, noted that major technology investors should secure their own electricity supplies under clear regulatory frameworks to prevent cost shifts to general consumers.

In the digital infrastructure sector, Arise IDC reported using artificial intelligence to automate energy load management and balance processing demands against grid constraints. The facility operates at a Power Usage Effectiveness (PUE) ratio between 1.3 and 1.4, incorporating a Battery Energy Storage System (BESS) for peak shaving and backup power alongside solar farm sourcing. Dr. Tarin Nimmanwudipong, Head of ESG at Arise IDC, stated that regulatory clarity regarding Direct PPA, TPA, and the Utility Green Tariff 2 (UGT2) remains a decisive factor for international investors evaluating Thailand against regional competitors.

Industrial and logistics operators are similarly incorporating automation to cut energy reliance. Dr. Tinnapon Kanlayasiripat, Senior Vice President at CPPC Public Company Limited, reported that its Sikhio manufacturing plant in Nakhon Ratchasima is developing the fifth phase of an on-site renewable energy initiative. Scheduled for completion in 2027, the 20.98-megawatt installation—comprising rooftop and floating solar arrays alongside battery storage—is projected to supply 14 hours of daily clean operations and target a cumulative 12,000-tonne reduction in carbon emissions between 2022 and 2027.

In logistics, All Now Logistics manages over one million annual domestic trips via cloud-based microservices architecture, according to Chief Commercial Officer Sanida Manakitpinyo. The system tracks fleet operations, route planning, and driver behavior using real-time GPS and predictive algorithms, aiming to lower carbon emissions and operational expenditure across supply chain networks through 2027.

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The campaign illustrates potential risks to Thailand’s food chain if electronic waste (e-waste) is improperly handled, presenting conceptual impacts on soil, water, and traditional dishes including Tom Yum Goong, Pad Thai, Tom Kha Gai, and Som Tam. AIS reported that the initiative aims to increase public participation in safe disposal and certified recycling processes through partnerships with more than 280 organizations.

According to Saichon Submakudom, Chief Corporate Communication Officer of AIS, rapid technological development necessitates responsible end-of-life device management. She stated that using familiar dietary references helped communicate environmental challenges directly to consumers, encouraging sustainable disposal habits.

The awards won by the campaign in 2026 comprise:

• Marketing Excellence Awards 2026: Gold Award for Excellence in Communications / Public Relations.
• Content Marketing Awards Asia Pacific 2026: Gold Award for Best CSR / Social Impact Content Campaign.
• Creativepool Annual 2026: Silver Award in the Social Good category.
• Advertising Awards Asia Pacific 2026: Silver Award for Best Social Cause Advertising Campaign.
• The AdForum PHNX Awards 2026: Two Bronze Awards in the Public Relations and Environmental categories.

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Labor market trends indicate rapid technological adoption across sectors. Data from the Thailand Development Research Institute showed that AI-related job postings in Thailand expanded by 31% year-on-year by mid-2025, alongside approximately 1.3 million new AI roles recorded globally by LinkedIn over a two-year period. In addition, an analysis of over 800,000 workplace ChatGPT interactions conducted by OpenAI revealed that 43.5% of occupation-specific inquiries involved tasks typically handled outside the user's primary occupation, demonstrating how digital tools enable cross-functional problem-solving while preserving the necessity of human oversight.

Addressing organizational design, True Corporation noted that modern enterprises are shifting away from rigid departmental silos toward flatter decision-making hierarchies. Rather than replacing human oversight with autonomous agents, the company implemented an internal framework known as the Nano Cluster model. This structure partitions the national market into approximately 6,000 localized segments, equipping regional teams with centralized data analytics covering sales, operational costs, and infrastructure metrics alongside automated predictive recommendations to expedite operational execution without headquarters bottlenecks.

Survey data gathered at the CP Innovation Exposition and Symposium 2026 indicated that 58% of respondents view operational efficiency and productivity as the primary advantage of AI deployment, compared to 20% prioritizing decision-making, 12% identifying new business lines, and 10% citing customer experience. Corporate leadership emphasized that focusing exclusively on operational velocity overlooks commercial innovation, comparing the trend to the technological shift from mechanical timepieces to multipurpose smartwatches. Furthermore, addressing misconceptions that digital transformation rests solely with information technology divisions—a view held by roughly 20% of surveyed attendees—corporate executives stressed that strategic redesign, structural governance, and organizational alignment remain primary responsibilities of executive leadership.

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The single was co-written in Thailand alongside Australian musician and frequent collaborator Benny Morrell. The arrangement incorporates an easy-listening tempo complemented by an outro saxophone performance by Pae Sax. Both the audio release and its official music video are currently distributed globally for public viewing and streaming.

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Operating under the theme “Now Is the Age of Bands (BAND + AGE),” the concert featured performances representing indie, rock, and electronic music from both nations. The lineup included South Korean acts HYUKOH, ONEWE, EVAN, singer-songwriter Minsu, and DJ JINWOOK, alongside Thai rock band PAPER PLANES and DJ MAKTOOP. Tickets for the festival were fully booked on the initial launch day, September 11.

In addition to the main stage schedule, the venue hosted interactive areas before the show, including an interactive sticker display, custom cheering kit assembly stations, and a lottery-based meet-and-greet photo session for selected ticket holders.

The concert is part of Korea Season 2026, an international exchange program that opened in Thailand in May with the ballet production GAT. The cultural program is scheduled to continue on November 16 with an immersive exhibition, Immersive Korea <A Landscape Carried by Wishes>, located at the Korean Cultural Center in Thailand.

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The operator has integrated artificial intelligence and automated systems across its network infrastructure to analyze customer usage issues, identify root causes, and conduct automated anomaly detection and resolution. In deployment milestones, AIS rolled out its 5G-Advanced infrastructure, incorporating carrier aggregation across 3CC and 2CC configurations, and established 100% coverage of its 5G Uplink 2CC network on the 2600 MHz and 700 MHz spectrum across the Bangkok Metropolitan Region, alongside coverage in capital districts across all 77 provinces in Thailand.

Wasit Wattanasap, Head of Nationwide Operations and Support Business Unit at AIS, stated that network development is shifting beyond baseline connectivity toward intelligent infrastructure. He noted that the company incorporates automation to analyze operational data and adjust configurations based on real-time traffic patterns, supporting enterprise and consumer demand in coordination with technology partner Huawei.

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The concert follows the September 2026 release of her fourth studio album, Pylon, which reached number 1 on both the UK Official Albums Chart and Australia’s ARIA Albums Chart, as well as number 7 on the US Billboard 200.

The upcoming performance marks another appearance in the Thai capital following the success of her previous studio records, including This Is How Tomorrow Moves (2024), Beatopia (2022), and Fake It Flowers (2020).

Ticket sales will be rolled out across multiple phases in October. The artist presale runs from October 19 at 10:00 AM to October 20 at 10:00 AM via beabadoobee.com.

Presale windows for Mastercard cardholders and Trip.com users take place on October 20 from 12:00 PM to 10:00 PM, followed by the UOB Mastercard presale on October 21 from 12:00 PM to 10:00 PM. Members of Live Nation Tero will have presale access on October 22 between 12:00 PM and 10:00 PM local time. General public sales will officially open on October 23 starting at 12:00 PM through Ticketmaster Thailand.

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