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		<title>Thailand Launches &#8220;Pho-Lanna&#8221; Thai Massage Standard to Drive Chiang Mai as Global Wellness Hub</title>
		<link>https://brickinfotv.com/en/308349</link>
		
		<dc:creator><![CDATA[Nopparit Kamolsuwan]]></dc:creator>
		<pubDate>Mon, 04 May 2026 05:58:45 +0000</pubDate>
				<category><![CDATA[Brickinfo English]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Chiang Mai]]></category>
		<category><![CDATA[Department of Thai Traditional and Alternative Medicine]]></category>
		<category><![CDATA[DTAM]]></category>
		<category><![CDATA[Lanna]]></category>
		<category><![CDATA[Ploythalay Laksameesangchan]]></category>
		<category><![CDATA[San Kamphaeng Hot Springs]]></category>
		<category><![CDATA[Thailand]]></category>
		<category><![CDATA[Wat Pho]]></category>
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					<description><![CDATA[<p>Brickinfo News Agency &#8211; The Thai government has o [&#8230;]</p>
<p>The post <a href="https://brickinfotv.com/en/308349">Thailand Launches &#8220;Pho-Lanna&#8221; Thai Massage Standard to Drive Chiang Mai as Global Wellness Hub</a> appeared first on <a href="https://brickinfotv.com">Brickinfo News Agency</a>.</p>
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<p><strong>Brickinfo News Agency &#8211;</strong> The <a href="https://www.thaigov.go.th/th/news/163691">Thai government</a> has officially unveiled the <strong>&#8220;Pho-Lanna Thai Massage 450-Hour&#8221;</strong> curriculum, a strategic integration of the <strong>UNESCO-recognized Wat Pho</strong> traditional massage and the unique cultural heritage of <strong>Lanna wisdom</strong>. This initiative aims to establish a distinctive brand for Thai massage services, utilizing the <strong>San Kamphaeng Hot Springs</strong> in Chiang Mai province as a flagship model to transform the region into a comprehensive <strong>international wellness hub</strong>.</p>



<p>The newly developed 450-hour course draws from the historical Thai massage texts of <strong>Wat Pho</strong> dating back to the reign of King Rama III, blending them with the refined arts of Northern Thailand. The curriculum focuses on &#8220;Identity and Standards,&#8221; characterized by the graceful and continuous &#8220;Lanna Rhythm.&#8221; This specialized technique includes <strong>11 massage postures</strong> and nine core steps, featuring traditional methods such as <strong>Tok Sen</strong> (hammer massage), <strong>Chet Haek</strong>, <strong>Ju</strong>, and <strong>Fon Choeng</strong> stretching exercises.</p>



<p>According to <strong>Ploythalay Laksameesangchan</strong>, Deputy Government Spokesperson, the curriculum has been formally certified as a standard by the <strong>Department of Thai Traditional and Alternative Medicine</strong>. The initial phase will prioritize training for practitioners at the <strong>San Kamphaeng Hot Springs</strong> and eight surrounding communities. This approach is designed to offer a holistic experience for tourists, combining specialized massage with local scents, cuisine, and the natural therapeutic benefits of the hot springs.</p>



<p>“This 450-hour curriculum aims to create sustainable income for local communities while elevating Thai massage to international service standards,” stated <strong>Ms. Ploythalay</strong>. She further noted that the first training session is scheduled to commence in <strong>Chiang Mai</strong> in late May 2026. By standardizing these local wisdoms, the government expects to strengthen Thailand’s position in the global <strong>wellness tourism</strong> market.</p>
<p>The post <a href="https://brickinfotv.com/en/308349">Thailand Launches &#8220;Pho-Lanna&#8221; Thai Massage Standard to Drive Chiang Mai as Global Wellness Hub</a> appeared first on <a href="https://brickinfotv.com">Brickinfo News Agency</a>.</p>
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