At the event held at The Ritz-Carlton in Bangkok, TrueOnline detailed its transition from a standard broadband provider to an enabler of a complete smart home ecosystem. Patchara Vanthongkam, Head of Digital Home at True Corporation, noted that while the broadband industry continues to compete on internet speed and pricing, the company is moving forward to open a new playing field to bring technology into everyday life. Driven by the TrueX platform, the company is integrating devices and services like the Thai-language intelligent assistant Ami, AI-powered CCTV, and pet care monitoring into a unified system to manage home security, entertainment, and energy.

Expanding this smart living model beyond Thailand, True Internet Corporation signed a Memorandum of Understanding with VNPT Technology, T3 Technology, and Zhejiang Tuya Smart Electronics. This partnership aims to study and develop the AI Home market in Vietnam. The collaborating organizations will jointly design an open platform tailored to local consumer behaviors, select compatible smart devices, and formulate a business model based on market conditions and successful use cases across Southeast Asia.

On the enterprise front, TrueBusiness is focusing on utilizing artificial intelligence to resolve fragmentation and data sovereignty issues for domestic companies. Dr. Teeradet Dumrongbhalasitr, Chief Business Officer, stated that AI has become a crucial infrastructure with the potential to unlock significant value for Thai businesses. He highlighted the deployment of a four-layer AIoT stack—comprising hardware, analytics software, scalable cloud processing, and cybersecurity—which has already reduced retail shrinkage by up to 60 percent and achieved a return on investment within 90 days across more than 1,000 retail branches.

To further solidify its enterprise offerings, TrueBusiness formalized a partnership with T3 Technology during the summit. The agreement centers on the joint development and deployment of cloud-based AI camera systems. This collaboration aims to deliver comprehensive AIoT solutions to SMEs and large enterprises in Thailand, supporting sectors ranging from smart manufacturing and retail to urban infrastructure.

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