Under the newly announced agreement, Power Entertainment will manage her regional schedule and activities, focusing on live events, music releases, digital content production, and commercial brand partnerships throughout the territory. The partnership aims to coordinate her entertainment engagements across key regional markets where she maintains an active following.

David Yong of Power Entertainment stated that the agency has outlined a schedule of fan events and commercial partnerships tailored to audiences across Southeast Asia to support the next phase of her entertainment career.

Sandara Park noted the significance of the region to her professional career, expressing optimism regarding long-term collaboration with Power Entertainment to expand her presence across the market. Additional details regarding specific upcoming projects will be released jointly by Power Entertainment and Aradnas in the coming weeks.

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