The telecommunications provider has upgraded nearby base stations and optimized network parameters to handle heavy mobile data usage in high-density areas. Furthermore, True has set up a 24-hour monitoring operation via its Business Network Intelligence Center (BNIC) to track traffic and signal stability across key tourist areas, routes, and gathering points across the island province.

The expansion is part of the company's broader network modernization in Phuket, which was the first province in Thailand to achieve complete infrastructure modernization under the True-dtac integration. According to company metrics, the modernization raised 5G download speeds by 30% and 4G speeds by 18%, while reducing network congestion by 97% on 5G and 66% on 4G amid growing local data demand. Independent testing firm nPerf reported in its 2025 assessment that TrueMove H maintained top network performance rankings in Thailand.

True Corporation is serving as the primary sponsor for Amloy, who is competing in the AGT 2026 Live Shows Quarterfinals in the United States on August 25, 2026. The performance will be broadcast in Thailand on TrueVisions via True X-Zyte (Channel 340) and the TrueVisions NOW platform on August 27, 2026.

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