The official opening ceremony was attended by Oliver Kittipong Veeratecha, Chief Brand and Communications Officer of True Corporation Public Company Limited, alongside Paisit Thongcherm, Koh Phangan District Chief, Nittharat Wanitcharoen, Director of the Tourism Authority of Thailand (TAT) Koh Samui Office, and Naruemon Maisopha, President of the Koh Phangan Hotel and Tourism Association.

The network enhancement covers key travel routes from Surat Thani Airport to Thong Sala Pier and the ferry path. According to 2025 TAT data, Koh Phangan welcomed 1,770,164 visitors—comprising 518,685 Thai tourists (29%) and 1,251,479 international tourists (71%)—generating 25,399.26 million baht in total tourism revenue.

To support heavy data usage during events, network engineering teams deployed coverage optimizations at high-density locations, including Thong Sala Bay, Thong Sala–Ban Tai Road, Haad Rin Beach, Phangan Bayshore Resort, and Mae Haad Beach. The infrastructure updates utilize artificial intelligence (AI) to monitor network performance and optimize base station power consumption based on real-time traffic demand across eight frequency bands.

The campaign features cultural and community events, including a historical photography exhibition on HTMS Koh Phangan (713) titled “Thai Sahakij: Memories of Phangan” by local photographer Narin Poolsap, traditional performances, and local sustainability initiatives focused on reducing plastic usage.

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